Friday 26th January 2024

Topics:

• I'm a few weeks late due to a flu.
• Today I want to talk to you about sales, which is a fundamental skill we all need to learn.
• Sales is primarily story telling.
• Therefore in my opinion, the best sales people come from countries or regions with a deep culture of story telling.
• Some cultures are great at engineering, while others at the arts.
• If you country produces playwrights, comedians, and poets, chances are they it also produces great sales people.
• A good story begins by "setting the drama", this is the hook for drawing someone it.
• A few years back, I attended a presentation by Rasmus Lerdorf, who is the creator of the PHP language.
• In the first few slides, Rasmus spoke about his childhood crowing up in a remote weather station, where his father worked for the Danish Navy.
• After many years I cannot remember the details of the rest of his technical presentation, but I remember vividly the photographs of that frozen landscape: that was the drama.
• Human beings have been telling each other stories around the camp fire for thousands of years, and technology does no change that fundamental desire.
• If you want people to remember your pitch: set the drama, tell your story, and offer some solutions towards the end.
• If you cannot tell a compelling story, you will fail to sell your products or ideas.
• What I am working on this week:
  • Alpha Framework version 4.0 with support for PHP 8.1 releasing soon (delayed).
  • Added a lot more seed URLs to greppr.org.
• Media I am enjoying this week:
  • Aegeon Science Fiction Illustrated issue 2

Download

techleaderpro-2024-week-4.mp3

File details: 13.9 MB MP3, 9 mins 39 secs duration.

Title music is "Come 2gether" by Ooyy, licensed via www.epidemicsound.com

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