Someone has posted the O2 Bluebook ad on YouTube:
It is a really nice ad I think, if a little abstract. As the service is not available in Ireland (unfortunately), the ad is not running on TV and cinemas here so YouTube is the only place to see it.
More information about Bluebook itself can be found here:
"Bluebook" - http://o2.co.uk/bluebook
Updated 2021 : note that Bluebook service has been shutdown by O2 UK several years ago, so I have unlinked the link to the service. The wonderful ad video is still online thankfully.